REASON #7 – IT CAPTURES THE “NOT NOW” BUYERS SO YOU DON’T LOSE THEM FOREVER

Here’s a stat to remember:
Ninety-seven percent of people who visit your offer today won’t buy today.
But many of them would buy later, if you stayed in touch.
Most of your future customers are future
because they need time.

• Time to build trust.
• Time to think.
• Time to get the money together.
• Time to see your name a few more times.

If you don’t have email in place, you’re constantly chasing new attention instead of nurturing the attention you already earned.
And the longer you wait to email someone after they discover you, the more likely they are to forget who you are.
Start now.
Even if your list is small.
Even if you only send one email a week.
Six months from now, you’ll wish you had started today.