Marketing
Now you have a product, let’s talk about how to market it.
This will differ for lead magnets and paid products, so let’s look at both options.
Lead Magnets
Here are 9 useful ways to market your lead magnet on social media:
1. Post Value First, Invite Later
Start with a helpful tip, lesson, or insight. Then casually mention you created a free resource for those who want to go deeper.
Example:
“I figured out how to save 6 hours a week in my business without hiring a VA.
Wrote up the process – it’s free if you want it. DM me ‘SYSTEM’ and I’ll send it.”
2. Use a Google Doc Instead of a Website
Put your free resource into a Google Doc. Add a short intro, a bit of context, and a link to your opt-in form or email signup. Keep it personal and simple.
No website? No problem.
3. Run a Simple 3-Day Campaign
Instead of posting once and praying, run a mini-sequence:
- Day 1: Tease what’s coming.
- Day 2: Share a benefit-focused post.
- Day 3: Create urgency – “last day to grab this.”
Repeat this every month or quarter to keep fresh leads flowing.
4. Turn Curious Comments Into DMs
Post a short, curiosity-driven offer with a simple call to action.
Example:
“Just dropped a free doc with the exact script I use to close high-ticket clients in DMs. Want it?”
When people comment or react, DM them the link with a personal touch and a quick thank you.
5. Share Bold Opinions That Your Freebie Solves
Call out common advice or mistakes you see and offer your lead magnet as a better way.
Example:
“Tired of hearing you need a full website before making money? I made $3K with zero tech and wrote a guide on how to do the same. Want it?”
6. Break It Down into a “Tips” Post
Take 3-5 quick lessons from your lead magnet and share them in a short post or video.
End with:
“These are just a few things I cover in the free guide. Want the full breakdown? Drop a 🔥 and I’ll send it.”
7. Show the Win, Then Offer the Resource
Share a result or success you had – then mention that the steps are available in your freebie.
Example:
“Booked 4 new clients this week from my content – and yes, I documented the steps. Want the doc? Just comment and I’ll send it.”
8. Promote It in Stories with a Simple Poll
Use Instagram or Facebook Stories to build buzz.
Slide 1: Share a quick win or hook.
Slide 2: “Want the free guide? Tap below.” (Use a poll sticker)
Slide 3: DM everyone who taps “yes” with the link.
9. Pin It to Your Profile
Choose your best-performing post that promotes the lead magnet and pin it to your profile.
Also, add it as an Instagram Highlight called something like:
“Free Guide” or “Start Here”
People will stalk your profile. Make it easy for them to say yes.
Paid Products
Here are 11 ways you can use to promote your paid digital products:
1. Build a “Value First” Mini Funnel
Create something small that helps people first.
A short checklist, a quick PDF, or a mini training that solves one small piece of the problem.
At the end, say something like:
“If you want the full system that does X, it’s inside [your product name].”
Keep it simple. Keep it natural.
2. Use Your Facebook Group as the Warm-Up Zone
Your group is your trust machine.
Post about the problem your product solves.
Share behind-the-scenes stuff. Show progress.
When people see you solving real problems, they’ll want what you’re using or teaching.
3. Tell Stories That Sell Without Selling
Stories sell because people see themselves in them.
Talk about your struggles, what wasn’t working, and what changed after you created or used this product.
End it with something like:
“If you want to skip those mistakes, this will help.”
No hype. Just honesty.
4. Email Like a Real Person
Write your emails like you’re talking to a mate.
Share tips, mini lessons, and even mistakes.
Then casually link to your product in a PS or one-liner.
The best “sales emails” don’t feel like sales emails at all.
5. Post Short Videos That Hit a Nerve
Keep videos under 45 seconds.
Start by talking about the problem, not the product.
Example:
“Most beginners mess this part up when trying to make money online…”
Then mention your product naturally as the fix.
Short, honest, and human works best.
6. Let Affiliates Spread The Word
If it’s your own product, let others promote it for a cut.
Give them swipe files, images, and short promo scripts.
They reach new audiences for you, and everyone wins.
If your product is in the ‘make money online’ niche, you can also do a product launch.
Add it to WarriorPlus or JVZoo.
Set a launch date.
Announce the launch on Muncheye and Launch Whisper.
Approve affiliates who request to promote.
7. Run Limited-Time Promotions
Give people a reason to act now.
Maybe it’s a small bonus, a discount, or limited spots.
If it’s always available, make the bonus the thing that expires.
Scarcity works when it’s real.
8. Show Proof Without Bragging
You don’t need screenshots of millions.
Share small wins or customer feedback.
Something like:
“Woke up to 3 sales from something I made once. Not bad for a product I nearly didn’t launch.”
It’s humble, but it hits.
9. Create a Mini Challenge
Turn your product into a quick win experience.
Example: “3 Days to Your First Sale” or “Weekend Setup Challenge.”
People love taking part in something structured and short.
Then naturally point them to your paid product for the full version.
10. Recycle Your Best Content
One post can become five pieces of content.
Turn a Facebook post into an email, a short video, a quote image, and a Skool discussion.
The more ways you share your message, the more chances people have to see it.
11. Add To Various Platforms
You can add your products to platforms that allow it. This will vary depending on niches and platform specific requirements.
You ideally want to use ones that have a searchable marketplace. That way you can make sales from people searching on those platforms.
Here are a few you might want to consider:
- Sellfy
- Podia
- Gumroad
- WarriorPlus
- JVZoo
- PayHip
- Etsy
- Clickbank